Solar Technologies FZE is the largest solar manufacturing plant in the world. The company designs and assembles solar thermal power plants, solar thermal air-conditioning solutions and other large scale solar thermal solutions for medium and large projects. Solar Technologies developed the UAEs first R&D centre for designing and building solar power plants.
The companys solar power plants use Concentrating Solar Power plant technology to produce electric power by converting the suns energy into high temperature heat.
The challenge was to create a brand that would convince potential clients of the power of solar technologies. As a key pillar of sustainable development, harnessing the power of the sun is vital. Considering alternative energy is perhaps costly in the short term, as far as building the infrastructures and processing plants for it is concerned, but the long term benefits for both investors and the planet are measureless.
The Result
Avant Communication developed a responsible brand presence by formulating a strategy whereby Solar Technologies touted the importance of sustainable development and the role that solar technology plays as part of it, through various media, from outdoor billboards to ads. The strategy was pure and simple, just like the logo that we created for the brand.
Today, the Solar Technologies brand is visible across Dubai, keeping public interest alive and helping the company to achieve its corporate objectives.
