SmartCity develops smart cities around the world. Each of these cities is a self-sustaining township where knowledge industry companies can not only find the finest infrastructure to satisfy their unique demands, but also find an environment where their employees can flourish. Each SmartCity township is aimed at providing commercial success as well as a lifestyle beyond compare.
Technologically advanced office buildings are set against residential complexes with quality amenities including hospitals, schools, retail and recreation facilities, hotels, specially designed outdoor recreational areas and health clubs.
The challenge is to bring the same enthusiasm and energy to a more serious subject like Information Technology as one would to more commercial products, and bring a new dimension that would make it entertaining and engaging to potential investors.
The Result
Avant Communication has built a close relationship with this ICT infrastructure developer. We have created a concept for a launch event for SmartCity Malta which was held on this Mediterranean island. We are also continually developing striking ads, flagpoles, bridge banners and other communication material for the SmartCity corporate brand, as well as SmartCity Malta and SmartCity Kochi.
By cross pollinating communication principles from other industries to the ICT sector we are able to develop engaging material that is successfully supporting SmartCitys quest to attract quality investors.
