MECSD was established in response to the Dubai Strategic Plan 2015 as laid out by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. This establishment facilitates the rollout of Certified Green Buildings to developers in the Middle East.
MECSD lays down guidelines for all development projects in the UAE. Through special services they assist developers to achieve green status for their buildings as per MECSD and USGBC LEED Certification Guidelines.
The challenge was to establish MECSD in the UAE. Many developers in the UAE have not paid much attention to green construction in the past and it was the responsibility of the new MECSD brand to create trust and inspire involvement from architects, building owners and developers.
The Result
MECSD today is the authority on green building consultation in the region. Since the launch event, developers have one after the other signed up for the compliance programme. All major projects are now involved with membership numbers constantly on the increase.
What has started out as a 360 branding and communication strategy and implementation by Avant Communication, has turned into a force for good that is salvaging the present and building a sustainable future as the powerful MECSD movement is growing.
