Green Dubai World Forum was held at the Atlantis Hotel, Palm Jumeirah, on the anniversary of the historic declaration made on 24 October 2007 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. As per the resolution, effective January 2008, all buildings and properties in the Emirate of Dubai must comply with internationally recognized environment friendly specifications.
Green Dubai World Forum is an independent organisation with the vision to foster the relationship between governments and the private sector in order to achieve sustainable development in Dubai and the rest of the world for the sake of our planet.
The challenge was to create a strong brand and impactful event that would contribute towards making global warming and climate change a topic of discussion at a senior level, while establishing the forum as an anticipated event on the green calendar.
The Result
Avant Communication managed the entire branding exercise for the event. We handled the complete above-the-line and below-the-line communication drive while conceptualising carefully strategised collateral for every touch point at and around the event.
The event rolled out under critical acclaim. The two-day event was attended by more than 1500 decision makers, heads of state, cabinet ministers, ambassadors, CEOs, heads of financial institutions, senior officials of government and international organisations. The opening ceremony was highlighted by the key note address from Mr. F.W. De Klerk, Nobel Peace Prize laureate and former President of South Africa. 100 journalists from online, print, radio and TV took part in the meeting and some of the sessions of the official programme were webcast live.
The result was a cohesive execution of brand elements and touch points that elevated the event and made it visible internationally, cementing its future. We are pleased that we were able to make a contribution towards saving our planet and making it a healthy environment where humanity can flourish for millennia to come.
