Fried Krispy Chicken was the brainchild of an energetic entrepreneur in India. His idea was to create a delicious chicken recipe that would be able to firmly compete with the worlds most famous fried chicken brand.
The client had seen our work and didnt trust any other communications company to take the lead with his new venture. We were charged with the complete branding exercise. We developed the name, brand identity, marketing material, vehicle branding and in-store branding, as well as in-store material including serviettes, placemats and all types of packaging.
The Result
After name creation, we went on to work on the brand identity. Red has proven to be a successful use of colour in the F&B industry and became the main pillar of the colour palette. Krispy the Chicken became the face of the brand and now features on all marketing collateral.
Fried Krispy Chicken has opened their first branch in India with great success and the secret recipe is giving the Colonel a run for his money. The owner is excited about extending his current outlet into a chain across India.
