The client approached us to perform a branding and strategy exercise for his newly formed property development company as well as the first property to be created by the company. The client was developing a super-exclusive villa estate, as well as a resort on the spectacular Backwaters of Kerala in south India.
The client wanted to launch the company and the first project at the same time. The challenge was to establish the company as a quality property developer. We felt that transferring positive brand equity from the mother company to the project was key in elevating the perceived value of the property.
The Result
Avant Communication advised the client to lend the same name to the mother company as well as the first project. This would establish the companys name in the market in a shorter space of time, as every ad placed for the property would automatically lend exposure to the mother company as well. In addition, the mother company would require no extra marketing spend to advertise itself.
We carefully studied the clients first project and were blown away by the standards of the property. The location and quality were beyond our highest expectation and this gave rise to the pay-off line Beyond Expectation promising clients more value for money, more quality, more attention to detail, more amenities.
Avant Communication has taken charge of the clients complete above-the-line and below-the-line needs including the interactive aspects pertaining to their website, online banners etc. Today Eshta Group is sporting two prestigious projects: Eshta Crown Residences and Alila Eshta Kochi Resort.
