Dubai Sports City is the worlds first integrated sports city. Set on 50 million square feet of land, it features four magnificent stadiums, Ernie Els first golf course design in the Middle East as well as world class sporting academies that will serve as a global landmark in international sports and athlete development. This magnificent sports backdrop hosts luxury residential and stately commercial developments as well as international schools, world-class medical facilities, hotels, leisure opportunities, retail and a well-being and lifestyle country club.
Avant Communication was called in to create a new campaign to re-establish public awareness of the Dubai Sports City brand. Later we were asked to develop the visual identities, brand guidelines and brochures for the various sports academies and the Canal Promenade Retail units.
The Result
Avant Communication worked closely with the client to develop a corporate campaign which the client has personally dubbed as their most effective to date. Based on this success Avant Communication has also been called in to develop communication material for certain entities under the Dubai Sports City umbrella, including their Cricket Stadium, their sports academies and Canal Residence East, one of their residential developments.
Dubai Sports City is flourishing. Retailers are moving in, athletes are making the facility their first choice in training destinations, and investors are quickly catching on to the new property hotspot.
