Beby, Diluce & Carpanelli
The Challenge
Dubai based RA Middle East LLC is the Middle East exclusive distributor for Beby, Diluce and Carpanelli
three luxury Italian furniture brands.
RA Middle East LLC have had the power of these brands in their possession for a long time,
but have mostly depended on word-of-mouth advertising. In a new strategy they decided to bring
the publics attention to the availability of these luxury brands in a more direct fashion.
They wished to attract new customers and invigorate revenue.
The Result
Avant Communication studied each brand in depth and devised an above-the-line campaign that would make
high-income earners sit up and take notice.
Dramatic print campaigns placed the breathtaking furniture centre stage while evocative copy captured
the essence of each brand. The campaign for Carpanelli imprinted the Italian refinement of
the exquisite art pieces, while the campaign for Beby and Diluce was provocative and an eye catching statement feeding
on the target markets desire to showcase their status.
The client was highly impressed with our strategic understanding of the brands and called our service professional
and to-the-point. RA Middle East LLC is keen on developing the campaign further into online channels and more.
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