BASF Middle East was in need of the development of marketing material that would reach potential clients in the region< and make their products top choice. With the MENA region as an emerging market, corporate giants all over the world are moving in to make their mark and capitalise on the first entry advantage. Companies have to constantly update their branding and marketing strategy in order to stay competitive.

BASF has been in the UAE market since 1996. Avant Communication was approached to strengthen the brand by creating marketing material for some of their products.

The Result

The challenge was to develop new material for a well known brand and reflecting the existing brand image and guidelines. The BASF brand has great equity in the market and it was important to stay true to the brand.

We thoroughly investigated the brand and familiarised ourselves with existing material, before we started our work. As a result we were able to create compelling material that was a seamless extension of the existing BASF brand.